Kathmandu / Federation of Large Cardamom Entrepreneurs of Nepal (FLCEN) in collaboration with the Hotel Association of Nepal (HAN) supported by the Ministry of Agriculture, Province 1 and the Swiss Agency for Development and Cooperation (SDC) is launching the Wah! Alaichi campaign.
The campaign focuses on raising awareness, increasing
the use and consumption of Nepali large cardamom among domestic and commercial
consumers. The campaign will not only enhance the traditional value of Nepali large
cardamom and its usage in Nepali dishes as an important ingredient but will
also increase economic advantage.
Chef Santosh Shah, known as
the winner of UK’s reality cookery TV series BBC MasterChef: The Professionals
Rematch as its brand ambassador, the Wah! Alaichi campaign will also curate
special recipes to promote Nepali large cardamom in the domestic market. In
addition, the campaign will also provide a platform for young aspiring
apprentices and Chefs to enhance their culinary skills and use Nepali large
cardamom innovatively.
Globally Nepal is the largest producer of large cardamom producing 6,600
metric ton of the global market and the main source of income for farmers in
the Eastern Nepal. However, the domestic use of Nepali large cardamom has not
increased, rather it is being substituted by green cardamom which is 100
percent imported from countries like Gautemala and India. In 2021, the
import of green cardamom was 564 metric tons whereas the consumption of Nepali
large cardamom in the domestic market was less than 100 tons. Similarly, the Nepali consumers are also
paying a higher price for green cardamom which is currently retailed between NPR
400 - 500 for 100 grams compared to Nepali large cardamom that is retailed between
NPR 100-150 for 100 grams.
.jpg)
.jpeg)
